Loretta specializes in executive, leadership, and high-performance team development, as well as workplace mental health and wellness coaching. She founded Loretta Stagnitto Leadership Associates in 2004 as a high-touch, executive coaching and leadership development firm to serve business professionals at all leadership levels who want to actively engage in their own professional development, as well as grow their staff and teams. Today, LSLA provides both traditional and on-line leadership coaching programs based on its trademarked “I Know System” and the Assess. Act. Achieve. coaching methodology.

Loretta’s approaches to delivering customized executive, leadership and team-development coaching programs enable leaders and teams to re-assess and recognize their strengths, vulnerabilities and capacity for change, allowing them, in turn, to create additional value for their organizations. 

She helps build a new awareness of how to more effectively inspire, operate, and inter-relate in organizations.  From assessment and aspiration to action and achievement, Loretta’s clients build stronger relationships and drive changes that create better business outcomes for their people and organizations.

Loretta has worked with hundreds of leaders who are in and on-their-way to the C-suite, serving first and foremost as a trusted advisor to provide objective and knowledgeable feedback and new ways of working. Challenges and opportunities faced by her clients include transitioning from one level of leadership scope to another; leading in dynamic, highly matrix, and culturally ingrained vs engrained structures; influencing without authority; prioritizing workloads and customer/employee satisfaction in under-resourced environments; dealing with difficult people; building high-performing teams; and inspiring and leading transformational change.

• As an outcome of the 2020 pandemic, Loretta has developed an expertise in the causes and remedies for anxiety and burnout in the workplace and helps leaders develop strategies and programs for building resilience. She is also certified in Adult and Youth Mental Health First Aid. Having worked extensively in the healthcare, technology, finance, higher-education philanthropy, and bio-tech industries, Loretta has delivered leadership and wellness coaching to professionals and teams in large corporate and start-up environments alike.

• Prior to becoming an Executive Coach, Loretta spent more than 20 years leading public and investor relations, marketing communications, and customer acquisition functions for start-ups, turnaround, and large corporate environments in Silicon Valley.  As a VP of Marketing in the early years of the Internet, she orchestrated multi-million-dollar marketing and brand development campaigns for object-oriented application development, voice-over-Internet (VOIP), and online photo-sharing companies that fundamentally changed the way consumers and businesses use technology. 

• Loretta is certified as a professional coach from Corporate Coach University/Coach U and has completed several years of leadership training at the Institute for Generative Leadership.  She is accredited with the International Association of Coaches, Therapists and Mentors (IACTM) and certified in a variety of academic-based psychometric tools and organizationally oriented behavioral assessment programs.  She holds a B.A. in Journalism and Public Relations from San Jose State University. 

• A strong advocate for women’s leadership, Loretta serves as a Guide for several Core groups in CHIEF, the largest network of senior women executives dedicated to helping each other drive ongoing business impact from the C-Suite. She also served for 5 years on the leadership council of Rise Up a global non-profit dedicated to promoting education, gender equality, and reproductive rights for women and girls in 13 countries including the US. Loretta has raised two amazing adult children with her husband in the northern California bay area. Her life also includes biking, rowing, Pilates, silent walking, philanthropy, and connecting with family and friends.