Loretta is a leadership coach, executive advisor, trainer, and workshop facilitator who has inspired and coached many highly motivated professionals and teams in dynamic and constantly changing business environments. In 2004 she founded Loretta Stagnitto Leadership Associates, and in 2011 she launched The “I Know” System™ for Personal and Team Leadership Development. Loretta created this unique coaching methodology after years of interpreting how good managers become great leaders and how productive teams evolve into high-performing ones.

WHAT WE BELIEVE:

Loretta’s coaching philosophy is simple. All great leaders and teams “Know Themselves.” They are highly aware of their talents, skills, and what they don’t do so well. They act on what they know. And they have an ongoing drive to learn, to change, to challenge, and to achieve. By applying The “I Know” System™, leaders who work with Loretta Stagnitto Leadership Associates develop effective interpersonal and communications skills. They recognize and engage in purposeful behaviors and effective management practices. They identify and learn new competencies. They coach and develop others. And they create positive organizations and team dynamics that produce high value.

WHO WE WORK WITH:

Loretta works with individuals up and down the corporate ladder, from C-suite executives to high-potential senior managers. She supports newly formed, intact, and cross-functional teams. Over the past 10 years, Loretta has delivered executive and leadership coaching/training programs to individuals and teams at Kaiser Permanente, Cisco Systems, Bank of America, LifeLock/Semantic, and Yahoo! Inc. Loretta is also an executive leadership consultant with Corporate Edge, Inc., a San Francisco-based leadership consulting firm that offers executive advisory services to prominent corporations and their senior leaders. 

WHY WE ARE QUALIFIED:

A former Silicon Valley Marketing executive, Loretta has more than 20 years of management and leadership experience in start-up, turnaround and large corporate environments. She has orchestrated multi-million dollar marketing and brand development campaigns for products and services that fundamentally changed the way consumers and businesses use technology. In the late 1990’s, during the height of the new Internet economy, Loretta served as VP of Marketing & Customer Acquisition for PhotoPoint.com, Multitude.com, and FireTalk.com. In the early 1990’s she was the Director of Corporate Marketing at Taligent, the historic joint venture between IBM Corp & Apple Computer, and developer of one of the first object-oriented computer operating systems. Prior to that, she was head of Marketing at Digital Research, creator of the first computer graphical user interface. From 1986 until 1989 she was the Director of Corporate Communications and Investor Relations for popular video game maker, Activision. Loretta started her career producing television commercials for Las Vegas casino hotels and Nevada politicians, and then spent 10 years in Public Relations running cause-related marketing programs for Post Cereals and brand-development campaigns for newly created technology companies like Dell Computer and Verbatim “floppy disks”. Loretta received her CCUCG certification through Corporate Coach U (a division of Coach U, Inc.) in January 2004, and has studied leadership and business management at the Institute for Generative Leadership in Colorado since 2000. She is certified in several psychometric tools and skill development assessments, and is creator of The “I Know” System™ for Individual and Team Leadership Development. Loretta graduated from San Jose State University with a B.A in Journalism and Public Relations, and has taken continuing education courses at Santa Clara and Stanford Universities. She is currently applying for Academy Diplomate Status in Professional Coaching through the International Academy of Behavioral Medicine, Counseling and Psychotherapy, Inc.

HOW ELSE WE CONTRIBUTE:

A passionate volunteer and community leader, Loretta currently serves on the Leadership Council for Rise Up (www.RiseUpTogether.org) a global non-profit that advances health, education, and equity for girls, youth, and women and has advocated for over 100 laws and policies, impacting 115 million people. Loretta has also served on the program committee for the Professional Coaches and Mentors Association; as a LEAD program mentor for WOMEN Unlimited; as a Grade Level Advisor (GLAD) for the Heritage Oaks Chapter of the National Charity League; as marketing and communications coordinator for the Yes on Measure E Los Gatos Parcel Tax Campaign; and as a board trustee for the Hillbrook School in Los Gatos.